Everything matters when it comes to making Cravendale milk special, from the grass the cows eat to the clever way we filter it. In fact, it’s so special that cats seem to stare whenever we pour our milk, but we had no idea what they were thinking. Until now…

We’re launching a whole new campaign about why The Milk Matters… just press play to watch our new TV spot.

You’d be wise to pay particular attention to Bertrum extremist and ringleader of this new polydactyl cat movement…

Meet the polydactyl cats movement here at The Milk Matters